86% Americans don't trust Big Tech

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2021, 2:57 AM GMT+0

The Kim Komando Show polled 6,351 Americans to understand how they view Big Tech.

92% of those polled believe Google to be aware of too much of their personal life information. 67% of Facebook users would readily delete their account on a platform that tracks everything, sells user data and has little control over what’s posted on the platform.

86% of respondents reported having no trust on Big Tech companies. Further, targeted ads based on browser history are considered invasive by 84% of those surveyed. Ideally, 84% of participants would want their children to be 15 years or older to use Instagram.

Of the total respondents, 76% use Google daily, followed by Microsoft at 60%, Apple at 49% and Facebook at 45%. The people polled are also concerned that Big Tech companies seem to have too much influence on politics.   

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