Advertise on Prime Day to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 14, 2021, 2:35 AM UTC

Promoting across varied websites helps boost products’ search ranking during Amazon Prime Day.

To prepare for Amazon Prime Day, brands could do well to save their budget for PPC ads for the day and product listing pages once Prime Day begins to attract more consumers. Yoni Mazor, a former Amazon seller turned e-commerce consultant, says promoting products amid Prime Day can attract more traffic.

Brands must advertise their Prime Day products across social media sites and link their own websites, popular blogs, and influencer sites with their marketing campaigns. This can help businesses rank better on Amazon’s search algorithm and increase store traffic.

Amazon’s extra promotional programs like Launchpad can help small businesses get featured on the site's homepage during Prime Day. However, brands must be cautious of such programs, as these cost a 5% premium on sales made through the promotion.

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