Boost conversions with landing pages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 14, 2021, 1:39 AM UTC

Review a landing page before publishing it and connect it to the main domain to increase traffic.

Building a dedicated landing page can help small businesses grow while meeting consumers’ expectations and driving sales. With an average conversion rate of 26%, landing pages help capture email leads, boost sign-ups for events or webinars, and more.

To develop high-converting landing pages, define specific goals, like increasing site traffic, and then pick a template or build a page that best serves those goals. Creating headlines and compelling CTAs with incentives like discounts and directly addressing the target audience helps enhance the page’s performance.

Brands must ensure their landing pages display high-quality product images with company logo and colours to build awareness and drive conversions. Marketing landing pages across channels like emails, social media, paid ads, and more further augments reach.

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