Digital-in-person experiences drive ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 15, 2021, 3:09 AM UTC

Developing affiliate marketing programs and creating engaging textual, video, and audio content can help marketers target audiences.

As the world recovers from the COVID-19 pandemic, advertisers must get creative and meet consumers on their preferred platforms, to tackle the declining ad ROI across channels. While in-person experiences are making a gradual recovery, combining in-person experiences with digital can help brands create authentic online experiences.

Further, with gaming platforms like Roblox rapidly growing, the creator economy is evolving and moving towards more enhanced digital experiences. Brands should allow consumers to share audios, videos, and images to leverage the shifting creator economy and effectively connect with prospects.

New advertising mediums like “metaverse”, internet-connected digital worlds, provide advertisers with opportunities to reach new consumers. Leveraging both traditional and new digital channels can help marketers effectively build loyal consumers, engage prospects, and boost returns on ad spend.

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