Feedback helps address social issues

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 15, 2021, 2:55 AM UTC

Be open to harsh criticism and incorporate consumer feedback to create campaigns on social causes.

With more than two-thirds of US consumers saying it is important for companies to be clear about values, as per Kantar, brands must address social issues. To converse about social causes, companies must listen to consumers’ viewpoints and have adequate knowledge of the subject.

This enables businesses to convey openness, humility, and a willingness to listen, engage with prospects authentically and ensure their beliefs and visions are in alignment with the cause. Being up-to-date with issues, factoring in varied perspectives, and developing marketing campaigns based on those results can help brands address the issues.

While consumers may not agree with every stance taken, brands must be resilient, stay firm, and address cultural debates methodically and respectfully. Understand consumer viewpoints and align their intent with brand values to converse about social issues.

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