Undertake digital marketing consistently

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 15, 2021, 9:44 AM GMT+0

This is necessary if a brand wishes to be well-recognised.

Small and local businesses must take advantage of digital marketing strategies to compete in a market that also has bigger competitors. With social media marketing, these businesses get an opportunity to showcase themselves and connect with audiences.

Search engine optimisation allows to attract quality and relevant traffic to a brand’s website. It is useful in building authority, improving brand visibility and boosting conversions. Businesses working with a limited marketing budget must leverage email marketing.

Its cost-effectiveness makes it easier to keep customers informed about upcoming sales and offers, address cart abandonment and more. Focus on local level marketing by making optimal use of Google My Business (GMB). It lets businesses capitalise on word-of-mouth effectively.

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