B2B brands must leverage digital marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2021, 5:29 PM UTC

A recent Salesforce research found that 87% of professional services sped up digital transformation during 2020.

Leveraging digital marketing can help companies in the professional services sector effectively reach their prospects. Using digital marketing tactics like SEO can help B2B companies achieve broad organisational goals like raising brand awareness and generating qualified leads.

To further link acquisition and brand awareness, marketers can use digital PR. Apart from placing brands in front of their interested target audiences, digital PR can help earn quality backlinks from high-authority websites and improve their organic search. In addition, businesses can leverage digital marketing tactics like paid media for quick results. Continual optimisation of landing pages can maximise leads from their paid efforts.

Use smart bidding strategies and keyword expansion to boost paid efforts. Further, leverage remarketing and create a data-driven integrated marketing strategy to reach customers effectively through multiple channels.

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