Blend Google Analytics 4 with a BI tool

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2021, 3:56 PM UTC

Marketers can create a winning content strategy by combining Google Analytics 4 and other tools with a data warehouse or a BI tool.

Google Analytics 4 combines website and app interactions initiated by the same user. By using machine learning, GA4 helps businesses make informed marketing decisions. GA4 can also help marketers know their foundation, set their goals, identify keywords, build authority through content, and enhance brand position.

Conducting regular content audits can help companies identify high-performing content and ideas for new content. But, without combining analytics tools with BI tools, companies cannot utilise data to its full potential.

By combining GA4 with a BI tool, companies can also access historical data and subject-oriented analyses based on traffic or sales. Using these insights can help companies effectively reach their prospects with content that resonates with them.

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