Use AI to improve CX measurement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2021, 4:49 PM GMT+0

Around 84% of consumers say they go out of their way to spend more money with a brand that provides great experiences.

Using artificial intelligence can help companies automate processes and speed up marketing activities. Businesses can also leverage this technology to enhance customer experience measurement. Use AI-powered tools like text analytics platforms to analyse every customer feedback and derive valuable insights necessary for improving customer experience strategy. 

Apart from collecting and analysing crucial customer data, AI-powered chatbots and live chat features can help companies converse with customers in real-time. Businesses can also use emotion AI tools to detect customer emotions from multiple touchpoints.

The AI-powered tools can pick up emotional signals by observing the tone and pitch of their customer’s voice or by following their body language and facial expression in a video-based interaction. Businesses can use these insights to enhance processes, operations and eventually improve customer retention.

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