Be transparent about cyber data breaches

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 17, 2021, 4:52 PM GMT+0

An IDG study shows that consumers will abandon a business if their personal data has been compromised.

Recent cyberattacks against major brands like McDonald's, Audi, Volkswagen and Electronics Arts point to increased cyber threats. These threats have further been exacerbated with employees working from home and cybercriminals finding new vulnerabilities.

Data breaches are expensive - increasing customer turnover and lost revenue due to system downtime and the rising cost of acquiring new business due to diminished reputation. IT leaders and chief security officers must find new ways of tightening their cyber and data security.

Marketers and communication professionals should adopt transparency, preparedness, and a unified communication approach - using proactive and reactive strategies to navigate a cyber data breach. They need to demonstrate and communicate around data safeguards to establish trust and retain customers.

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