But, categories like Social & Influencer Lions and Creative ecommerce Lions saw record growth in entry numbers.
Around 29,074 pieces of work from 90 countries have entered the Cannes Lions Festival of Creativity. The number is about 6% lower than 2019 entries - 30,953 entries from 89 countries. However, Cannes Lions organiser Ascential reported that entries from independent agencies went up by 14% and from production companies by 19%.
The organiser said Titanium Lions, which recognises work that "breaks new ground with provocative, boundary-busting, envy-inspiring ideas", received 15% more entries this year than 2019. Entries to the Creative Effectiveness Lions went down by 38%, while the Creative Strategy Lions saw entries going down by 20%.
Ascential reported numbers have gone down mainly because companies have shifted their focus to short-term goals due to the pandemic. But, it said the numbers are better than initial expectations.
[2 minute read]