Collaborate with micro-influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2021, 4:19 PM UTC

Influencer Marketing Hub’s recent survey found that 75% of 5000 brands, agencies and marketing professionals planned to invest in influencer marketing this year.

Studies show that influencer marketing helps brands accomplish marketing goals better, forge stronger relationships with potential customers and achieve higher ROIs. So instead of partnering with celebrity influencers, brands should consider collaborating with micro-influencers. Micro-influencers, with followers between 10K and 100K, offers higher engagement rates and accessible prices.

Micro-influencers not only bring value and but also remain true to their values as they avoid promoting products that they do not personally support. They also spend more time understanding and communicating the brand purpose and cause and its products and benefits.

Micro-influencers also create top-quality social content and naturally engage with their followers. As a result, businesses in sectors like travel, lifestyle, beauty/fashion, entertainment and home/family are better positioned to gain micro-influencer partnerships.

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