Hide Instagram hashtags

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2021, 4:23 PM UTC

This piece suggests 15 Instagram hacks and features that social experts and marketers can use to manage their Instagram accounts.

To make Instagram Stories look clean, marketers can camouflage their hashtags by merging them with the background image using the same colour scheme.  They can further look into Settings to create shortcuts for easy responses. 

Marketers and social media professionals should also follow hashtags on the platform (apart from following other Instagram accounts). Following specific hashtags like “#dogsofinstagram” can help brands be updated about trends in their niche or area of interest.

Marketers can use their Instagram Stories to link to IGTV. In this way, marketers can easily promote their IGTV or use Stories to provide a teaser of IGTV content. In addition, instead of deleting older posts, marketers can remove unnecessary posts by simply pressing “Archive” from the three-dot icon at the top of the post.

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