Use email segmentation to boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2021, 5:40 PM GMT+0

Studies show segmented email campaigns get around 14% higher open rates than non-segmented email campaigns.

Around 77% of ROI stems from segmented, targeted and triggered campaigns. So, marketers should consider email segmentation to create relevant, personalised and valuable email campaigns. Marketers often use four overarching segmentation categories as Demographic, geographic, psychographic and behavioural.

Studies have shown that email segmentation can make email campaigns more impactful and increase revenues significantly. It can help deliver better messaging, increase customer satisfaction, customer retention and more. To segment email subscribers, start by collecting customer data.

Use email software like MailChimp to segment email list based on their time preferences, email engagement, device usage, purchase history, or position on the sales funnel. While creating their data-driven email marketing strategy, marketers should consider buyer persona and email segmentation, regular communication, analysing, testing and testing.

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