Use Instagram Analytics to boost reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2021, 2:26 AM UTC

Marketers can view Live Instagram analytics using professional accounts like Creator or Business.

Brands may use Instagram Live analytics to collect and assess performance data of their Instagram Live content like workshops, discussion panels, and Q&A sessions. Analysing metrics like accounts reached, comments, shares, and more helps social media professionals improve targeting, social strategy and inform data-driven decisions.

Marketers should experiment with live video streaming schedules to compare engagement metrics and concurrent views for live videos and pick the best streaming time. Test different live streaming video lengths and assess reach data from analytics to discover the optimal streaming length.

Measuring the effectiveness of various content types, like how-to videos, tutorials, and more, as well as responding to comments quickly during live streams, helps extend reach. Leverage features like inviting guests, using filters, changing the camera mood, and share images to boost engagement.

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