Consumers spend the most time on Facebook

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2021, 4:54 PM GMT+0

HubSpot surveyed people to identify which social platforms they prefer to spend time on during the week.

Despite Twitter launching a subscription-based version of itself – and the rise of other platforms like TikTok and Clubhouse, Facebook still dominates user time. Around 58% of survey respondents reported spending the most time on Facebook each week.

Around 14% of people said they spend the most time on YouTube each week, while 11% said Instagram and only 4% said TikTok. This despite YouTube's steady growth over the past year. But, limiting their social efforts to the most popular platforms can cost brands massively.

This piece suggests that brands should conduct polls to understand where their target audience spends the most time. While TikTok caters to users between 10 and 29 years old, Instagram is popular with 18-34-year-olds.

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