Google rolls out new creative ad tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2021, 12:07 PM GMT+0

Google has announced an Ads Creative Studio to help creative and media teams collaborate on templates, design rules, and Q&A processes.

Google recently announced the launch of “Ads Creative Studio,” a platform for creative advertising that merges several creative capabilities. With distinct libraries for assets in the Advertising Creative Studio, it can help advertisers collaborate on ad creatives and build project libraries.

Director Mix, Dynamic Display, Audio Mixer, and Dynamic Audio tools, as well as a project library, will be included in the mix. Further, advertisers can manage raw assets and create ads across channels like display and YouTube with the asset library.

Created ads are exported to Google Ads, Display & Video 360, and Campaign Manager 360, ready to be used. Also, creators and media teams can collate insights from the same place, since Create with Google has merged with Think with Google.

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