Use UGC in Instagram ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2021, 5:06 PM UTC

By promoting influencer content or user-generated content through Instagram ads, brands can establish credibility and portray authority.

To create Instagram ads that lead to conversion, marketers need to showcase a differentiation factor. They can highlight that differentiating factor by letting customers or influencers speak for them in their ads. Using customer testimonials and reviews in adverts can help brands drive more revenue and increase their ROI and inspire trust and action.

Marketers can also use emojis in long-form ad copy for awareness, helping boost conversions and click-through rates. To further sales, they can reinforce the Instagram advertising copy with video or image captions.

Businesses can convey urgency by using phrases like “limited time” or by giving users a deadline for the end of sales. However, instead of playing the waiting game, companies must make the offer abundantly clear in the first instance.

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