Global content marketing set to grow

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2021, 2:55 AM GMT+0

Brands are now focused on R&D and product development and implementing strategic plans as the content marketing industry grows.

The global content marketing sector is anticipated to see $137.2 million in revenue, between 2020 and 2027 at a CAGR of 16.2%, as per Research Dive. Pre-pandemic, the growth rate was reported to be 14.3%.

The global content marketing industry reported $56.8 million in revenue during the pandemic as businesses began investing more in content marketing. During the lockdown phase, usage of internet and streaming online also grew 60-70%.

Businesses are investing in content marketing strategies to build relationships with the increasing number of internet users and collaborating with profitable brands to remain competitive. Brands like Contently, HubSpot, Inc., Adobe, and more are the key players in the content marketing industry.

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