Support Google Ads with app extensions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2021, 3:12 AM UTC

With consumers trusting reviews, adding review extensions can help brands improve credibility, and increase click-through rates (CTRs).

Supporting Google Ads with ad extensions can help businesses drive CTRs and increase conversions. Brands can use sitelink extensions to guide target audiences to pages like best seller products and enhance campaign performance, as sitelinks increase CTRs by 8%.

Businesses that largely depend on calls to sell can leverage call extensions to add clickable phone numbers in ads, allowing consumers to call a business directly. Including callout extensions in the ad snippets can help businesses provide details like upcoming sales, free delivery policy, and more.

Brands with physical stores and apps should leverage the location and app extensions, as these help improve consumers’ shopping experiences both offline and online, and augment sales. Include a price extension to convey product prices through Google Ads and improve CTR.

Read the original article

[6 minute read]