Write blogs around topical issues

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2021, 5:26 PM UTC

Content creators need to understand search intent and pay attention to conversations on social media to achieve success on owned media.

To achieve owned media success, content creators must take a stand on issues they care about. They must understand it can help them win new prospects, but it can also cost them some clients. But, they should stick to their points and hold their ground.

Whether blogging, livestreaming, podcasting or any other owned media program, content creators should consider interviewing subject-matter experts to establish thought leadership. They can use SEO strategies to attract the right audience for their owned media.

Understanding search intent can help creators boost their search rankings. They can use social listening tools to find out topical issues and create content on topics that matter to their target audience. Additionally, engage with others’ posts to build community, trust and engagement.

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