Delete “Zombie Pages” to boost SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2021, 5:07 PM UTC

Zombie pages are the pages that generate little to no traffic and affect the website’s search rankings.

Businesses should regularly conduct SEO audit to improve the ROI of their SEO efforts and enhance their site’s search rankings. While conducting site audit, marketers should identify and delete their zombie pages. Removing these non-traffic generating pages can help companies reduce bounce rates, improve conversion rate and have higher click-through rates.

Apart from improving the user experience, businesses can also boost site rankings by deleting zombie pages. Improving the website’s E-A-T (Expertise, Authority and Trustworthiness) and creating high-quality content optimised for headlines, descriptions, HTML tags and images can help enhance the site’s on-page SEO.

Marketers should publish original, in-depth research on the latest happenings and trends along with evergreen content. They should use visual elements like graphs to boost SEO. Further, track SEO results, fix broken links and optimise website URLs.

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