Improve brand storytelling with videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2021, 5:00 PM UTC

Around 54% of internet users want to see more videos from the brands they follow.

Businesses can revamp their brand storytelling by adding video to their marketing mix. To create high-quality professional videos that boost ROIs, marketers must have a production plan ready. Marketers need not have a very high budget to create professional videos, but they must ensure their videos are well lit.

Video content creators should use a simple background and avoid windows to avoid reflections in the clip. For example, use a blank wall, bedsheet for a clean background or film the video in the work environment to showcase the business.

Companies should invest in high-quality microphones and other sound equipment to deliver clear, precise audio. Use a tripod to keep the camera steady and use a pop filter to eliminate unwanted noises. Marketers can further add flair to their video by incorporating multiple angles. 

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