Shops extended to all of Facebook's apps

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2021, 1:26 AM GMT+0

With three-quarters of people getting shopping ideas from Facebook, Instagram, Messenger or WhatsApp, Facebook plans to invest more in Shops.

Facebook is expanding Shops to WhatsApp and Marketplace, allowing brands to customise buying experiences across these platforms. With Facebook's tech investments, brands can improve and personalise customers' buying experience through Shops’ ad solutions.

Businesses in the US can export Shops products to Marketplace to reach Facebook users worldwide. However, only select countries will have the Shops options showing in WhatsApp for now. Consumers can rate and review products in Shops on Instagram in the coming few months.

Shop ads will utilise existing tools like Shopping Custom Audience and ads with product tags to direct consumers to a Shop from an ad. The discovery tools on Instagram further helps consumers find new products, visualise them, and boost engagement through AR try-on experiences on Shops.

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