Social media can help build loyalty

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2021, 2:40 AM UTC

Showcase authentic behind-the-scenes content using live streams to build loyalty and improve engagement.

Frequently engage with consumers via personalised emails, offers, high-quality content and provide positive experiences to build customer loyalty and increase sales. Brands could communicate with audiences directly using social media marketing on platforms like Twitter, Pinterest, and more to attract audiences across demographics.

Reach consumers across channels like emails, phone calls, social media direct messages, and live chat services to improve customer services and build loyalty. Conducting keyword research can help brands create informative content in formats like blogs and videos and meet their consumers’ expectations.

Offer rewards to existing consumers using strategies like limited-time-only discounts to convey gratitude, augment loyalty and prompt purchases. Developing tools such as infographics, templates, and more can attract new consumers, offer value to the existing ones and boost loyalty.

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