Monitor sound bites to boost PR efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2021, 12:22 PM UTC

A/B test key messages depending on social media engagement levels and site traffic to improve PR efforts.

Tracking key messages and sound bites featured in articles and resources through keywords insights can PR help practitioners augment PR strategies. With sound bites and key messages serving as a foundation to communications strategy, tracking keyword data can help businesses understand consumer psychology and craft impactful messages.

Track sound bites for a company or spokesperson based on what’s working with the media, customers, stakeholders and more to improve PR strategies. Monitoring chatter around a crisis allows brands to gauge the impact of sound bites on brand reputation.

They can also leverage insights from such analysis to create earned, owned, and paid marketing campaigns. Teaming up with other departments like human resources and marketing can help brands boost SEO for social media, email marketing and brand campaigns.

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