Achieve goals using a content framework

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2021, 1:27 AM UTC

Break down a completed article into steps to define a content marketing workflow with time frames.

Using an editorial calendar to create a content framework may help brands plan, organise, and execute content production and distribution, while ensuring high-quality output. Track produced content against specific, clear, quantifiable, attainable, realistic and time-bound goals.

Analyse the wants of audiences and segment them based on their preferences to create personalised content with a consistent tone and voice. Conduct keyword research through Google Search Console, Answer the Public, and more to optimise SEO and generate headline ideas.

Approach topics with specific angles, competitive analysis, an outline, and introduction to help writers, editors, and content marketing teams create content aligned with the brand goals. Editing, publishing, and promoting content on social media, emails and more can help brands drive traffic and conversions.

Read the original article

[14 minute read]