Be consistent to grow on YouTube

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2021, 10:57 AM UTC

Consistently uploading videos on YouTube can help creators build viewership.

YouTube Product Manager, Rachel Alves, shares how smaller YouTube channels can expand and maintain their audiences on the platform. Designing YouTube content around potential viewers and their interests is recommended to attract new audiences and retain them.

Creators should create content in niche categories or content for underserved audiences to stand out from other creators and bridge the content gap. Watching videos of creators who produce similar content can help gauge what the trending topics are on YouTube and craft resonating content.

Maintaining a consistent style of titles, thumbnails, colours, graphics, fonts, and more enhances branding efforts, drives recognition and boosts clicks. YouTube creators should regularly make and upload videos on a schedule to retain viewers and meet audiences’ expectations of new videos.

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