Create explainer videos to drive leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2021, 3:24 PM UTC

A recent study found that 60% of people prefer watching videos to reading.

The study shows that videos prevent visitors from leaving the website without taking any action and keeping visitors longer on the website than written text. With 78% of people saying explainer videos are one of the most effective tactics to attract visitors, companies should consider creating explainer videos to maximise their business potential.

Apart from attracting user attention, explainer videos can boost website conversion rates, SEO performance and sales. Businesses can illustrate customer problems and solutions with the help of explainer videos. This form of content can also help companies establish brand authority.

Businesses can also use explainer videos to engage with customers at all stages of the sales funnel. For example, marketers can create explainer videos to demonstrate first-hand accounts of their product/service experience and boost customer loyalty.

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