Content produced by micro- or nano-influencers would be of higher quality and can be repurposed across brand campaigns.
While mega-influencers enable businesses to reach a larger audience and convey brand messages, they often yield low results and drain marketing budgets. Micro-influencers with 5,000 and 10,000 followers or nano-influencers with 1,000 to 5,000 followers offer businesses higher engagement levels cost-effectively.
With a low-priced per-impression or per-engagement rate, brands with limited budgets should opt for micro- or nano-influencers to drive awareness and widen reach. Moreover, the smaller crowds from micro-influencer networks allow for deeper engagement opportunities.
Brands should collaborate with micro-influencers to ensure more diligent promotions, as they are less likely to get distracted by other projects. Despite challenges like limited resources, logistics and more involved in micro-influencer campaigns, these influencers provide higher engagements, better reach, and inexpensive targeting.
[6 minute read]