Optimise branded searches to rank well

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 30, 2021, 3:10 AM GMT+0

Brands can use text optimiser tools to understand prospects’ search patterns on Google.

Optimising branded search queries makes it easier to capture leads with purchase intent, assess buyer sentiments, and drive sales. Marketers can glean insights from Google suggestions to evaluate consumers’ buying journey, and their position in the sales funnel.

Keyword research tools allow businesses to gather various search queries concerning their brand, while measuring marketing efforts and driving awareness. Companies should search for branded questions and analyse Google’s “People Also Ask” to gauge branding efforts.

Further SEO tools like SE Ranking can help brands track SERPs and know their brand positioning. Group branded search queries and keywords to understand users’ search intent and use the insights to improve site content, create new pages, and address consumers’ FAQs. SEO optimise keywords, images, and videos to boost SERP ranking.

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