Images in content can attract readers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2021, 9:23 AM GMT+0

Sources like Pixabay can help brands obtain free visual elements without infringing copyrights.

Incorporating images in blog posts and other content pieces can help marketers communicate brand messages and stories, as consumers today prefer ingesting information as quickly as possible. Ensure the images included in the content are relevant, highlight the message, are optimised, and are duly credited for copyrights if unoriginal.

Posting an image at the beginning of an article draws user attention and retains them. To ensure the loading speed of the page and website remains optimal, optimise the image quality for Google. Brands can use tools like Adobe Photoshop to enhance image quality.

Integrating graphs or charts into the content can further help marketers convey important information to readers while improving readability. Charts like bar, pyramid and pie charts can help brands convey complicated information to readers.

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