Leverage AI to craft ad creatives

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 02, 2021, 10:54 AM UTC

Natural language processing and image recognition can help in developing ad and sales copies.

The significance of artificial intelligence (AI) has grown as more businesses use it to link products and services to customers. Organisations should leverage AI beyond its core applications, like ad targeting, and use it to gain a competitive advantage.

Insights from Google algorithms can help brands analyse design elements and audiences to craft highly tailored and personalised advertising designs and creatives. Marketers can also utilise AI to scan millions of images to determine how and where their products are used, as well as measure market penetration and brand awareness.

Moreover, augmented reality (AR) tools can help brands craft realistic-looking images in real-time and offer try-before-you-buy services. Brands can employ machine learning algorithms to understand keyword usage intent, enhance SEO, and track traffic “flow” on social media channels, and audit conversion rates.

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