Long-tail keywords enhance B2B SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 02, 2021, 2:14 AM UTC

B2B businesses must craft content for different stages of the sales funnel to attract prospects.

While B2B and B2C SEO have similar goals, they are far more complex in practice, and their strategic approaches are vastly different. Technical, content, on-page, and off-page SEO are all parts of the B2B SEO process, that can help businesses optimise their websites.

Because B2B decision-makers spend a lot of time researching products and communicating with vendors, conversions in the B2B sales funnel can take a longer time. B2B marketers must optimise content for low-volume, long-tail but specific keywords, as the B2B audience knows exactly what it wants.

With B2B decision-makers being deliberate and articulate in their decisions, brands must craft SEO optimised content with valuable information to entice B2B buyers. Building buyer personas, conducting keyword research, optimising websites, pages and more can boost B2B SEO.

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