AI can boost ecommerce conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2021, 5:22 PM UTC

A Gartner study found that 85% of customer interactions by online businesses will be serviced through AI by next year.

Studies show ecommerce companies are seeing significant returns by using artificial technology as a critical part of marketing and sales.  AI has helped use visual internal search to boost conversions and assist customers in real-time by implementing chatbots.

AI-powered chatbots can answer more than 80% of routinely asked questions faster while costs. Businesses can also leverage crucial customer behaviour data with the help of AI and machine learning to deliver accurate, personalised recommendations and search results. 

More than half of customers also believe that ecommerce websites that customise and personalise experiences provide a valuable service. So, offering tailored recommendations can boost conversions. Businesses can also use AI to filter reviews.

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