Lift in-store sales with digital coupons

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2021, 2:37 AM UTC

Create digital coupons to attract consumers in-stores and drive retail sales.

With COVID-19 restrictions easing, retailers should leverage the ecommerce infrastructure built over the pandemic to boost in-store traffic and sales. Brands can do well to integrate mobile customisation and checkout capabilities into the in-store experience to bridge the gap between digital and retail stores.

Influencer live streams can further help retailers promote in-store deals like digital coupons or card-lined offers (CLOs). Moreover, as mobile wallet adoption increases rapidly, brands can track and report consumers journeys and make it seamless.

CLOs in mobile wallets can help retailers boost online-to-offline promotions. Businesses can collaborate with fintech companies to attract consumers via online opt-in CLOs.

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