Match content to appropriate channels

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2021, 12:58 PM GMT+0

Create content that emphasises product value, and select the right marketing channel to promote it.

Identify and define essential details about the target audience like demographics through marketing research to establish required digital marketing channels and SEO goals. Brands should assess the value of products and services they offer to create relevant marketing content and better attract their ideal consumers.

Considering factors like resources, budgets, and more can help brands determine the appropriate marketing channels and content types that can be used for their digital campaigns. For example, B2B businesses should produce blog posts, videos, infographics, and more to convey value to the clients.

Measuring and monitoring campaign performance across channels can also help brands select the appropriate marketing channels for their campaigns. Businesses should employ different channels early on in their marketing stint to select the right channel in terms of value, goals, and ROI.

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