Use website overlays to boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2021, 5:09 PM UTC

Website overlays – or, popups - are generally displayed when visitors are about to quit without a purchase after showing initial interest.

Studies show more than 70% of website visitors abandon their shopping carts. By creating perfectly timed overlays, companies can give visitors a reason to stay, converting more traffic and reducing bounce rates.

Well-designed website overlays with strong CTAs can also help companies boost sales, build email and phone lists, and collect valuable feedback. Around 28% of shoppers abandon their cart if they find unexpected shipping charges. Businesses can address this issue by highlighting free shipping in their website overlays.

Marketers can also use these popups to create urgency with limited-time discounts and seasonal sales. They should use customer analytics and visitors’ browsing patterns to inject human emotions in website overlays and offer personalised deals to amplify conversions.

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