Highlight customer support methods

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2021, 5:47 PM UTC

Businesses should add a contact or support page to their website so that both visitors and Googlebot can quickly locate it.

While customers are often looking for ways to contact businesses, Google directs people to correct support mechanisms like listing a company’s support telephone rather than a general switchboard number. Companies should add a contact or support page to their website to ensure Googlebot could easily find the page when it crawls and indexes the site.

Companies should also include their contact page in their sitemap. Creating a good contact support page can help companies increase the chances of appearing on featured snippets. Brands should list all support methods such as email and telephone.

Businesses should also consider offering phone support that provides recorded information about other support options. They should further mention whether they work with authorised third parties to provide support or not.

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