Update softwares to thwart cyberattacks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2021, 3:10 AM GMT+0

Conduct informal check-ins, train staff to identify potential risks, and establish protocols to protect the business from cyberthreats.

Digital marketers should implement cybersecurity measures to secure virtual assets from cyberattacks. With malicious and spoof bots tampering with analytics and targeting websites to pirate data, tools like Google Analytics can help marketers identify fake bots.

Businesses should update order management systems and ensure only authorised employees access the database to protect consumer data. Securing communication methods with colleagues and using online plagiarism checkers can help businesses using SaaS marketing protect their content.

While CMS softwares possibly having features like SEO, they are vulnerable to cyberattacks, and brands should regularly update them to thwart any online threats. Update martech software frequently and clean up unimportant data to protect important information like financial data, consumer data and more.

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