Create welcoming ecommerce contact pages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2021, 5:18 PM UTC

A well-crafted, inviting, and relevant contact page copy with an attractive design can inspire buyers to get in touch and make queries.

While crafting attractive product pages and designing compelling landing pages, ecommerce marketers often overlook the contact page. Ecommerce marketers can create a light-hearted contact page copy with added humour and fun that connect with their target audiences.

Their copy should reflect their brand personality and stay true to their brand. They should also consistently use the company voice in their contact page copy. Adding FAQs and providing multiple contact options can help brands make it easier for customers to contact them.

Marketers should embrace simplicity and avoid providing customers with an uncluttered layout or excessive information on the contact page. The contact page should also reflect their unique brand personality and unique brand voice. 

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