Use print ads to lift awareness locally

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2021, 1:56 AM UTC

Interactive pieces of print media can uplift local advertising campaigns.  

Print advertising can help brands convey the quality of their products and services through newspapers, magazines, flyers, and more. Use print advertising tools like step and repeat banners to drive sales.

Brands can leverage print ads to boost awareness and reach interested leads in any given area, as newspapers and magazines are distributed in specific locations. Because print media has a stronger reputation than digital media, it is more trustworthy, can boost loyalty, and be tailored according to audience preferences.

Ads with QR codes for special offers, and more can encourage customers to act. Also, print element’s tangible nature can potentially engage people for long after distribution and grab the attention of those disconnected from digital devices.

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