Embrace innovation and flexibility in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2021, 6:02 PM GMT+0

With COVID-19 disrupting lifestyles, businesses have had to pivot in new ways to serve customers and survive. 

The pandemic has taught a lesson that businesses that demonstrated agility and adapted and responded quickly to forced change performed the best. Because of the pandemic, digital sales went record high and bagged many new customers who are likely to stay even when the pandemic is over.

Businesses should embrace innovation and flexibility to be on consumers’ top of mind in a post-pandemic world. Along with maintaining flexibility in the market budget, companies should continue practising customer listening, demand sensing, ensuring faster decision-making and greater flexibility across critical areas.

Instead of push selling products/services, companies should focus on delivering solutions to consumer problems. Building a customer-centric brand that considers their desires and provides customized products can help create a long-lasting brand.

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