Paid social ads can improve conversion

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2021, 1:47 AM UTC

Analysing audiences, ad placements, and formats can help brands enhance paid social media campaigns. 

Building a paid social media advertising strategy can help brands promote to target audiences, extend reach, boost content performance and sales. Define a social media budget and pick appropriate channels to promote campaigns, depending on consumers’ communication preferences.

Align paid ads’ goals with the brand’s objective like promoting content, attracting customers' attention, and driving sales. Brands must optimise landing sites to retain leads brought in by social ads. This can be attained by removing navigation from the page, displaying offers, minimising form fields, and more.

Creating a buyer persona based on demographics, psychographics, and other factors helps in developing and identifying targeted audiences on social media. To enhance social paid ads, ensure the campaign has a goal, a sufficient budget, ad formats, and measurement tools, among other aspects.

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