SEO optimise for faceted search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2021, 3:20 AM UTC

SEO optimising URLs, page titles, breadcrumb anchor texts and more can help brands enhance navigation for faceted navigation.

Faceted navigation, often seen on Product Listing Pages (PLPs), can help marketers narrow search results based on product qualities, allowing visitors to naturally discover products. Address customers’ needs by identifying product attributes that correspond to their desires to create content and enhance faceted navigation.

Aligning consumer intent with long-tail search queries can help brands optimise for faceted navigation. Conducting keyword research with tools like Google Keyword Planner and analysing competitor activity, among others, gives brands a complete perspective of potential customers.

Categorising the insights from research into meaningful sub-topics can further help brands find long-tail oriented keywords and optimise content for faceted navigation. Ensure the webpages are accessible, referenced in product XML sitemaps and have engaging content to drive organic search and boost traffic for faceted search.

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