Boost ad revenue through podcasts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 12, 2021, 2:52 PM GMT+0

eMarketer expects US podcast ad spending to grow $1.3 billion in 2022.

The podcast market in America will be worth over $1 billion this year, while the global podcast industry will be valued at $41.8 billion by 2026. Brands should invest in podcasts to profit from this rising market, as advertising budgets for podcasts will rise in parallel with the number of listeners.

Also, podcasts have proven to be an effective medium for engagement, allowing marketers to connect with target consumers while being inexpensive to produce and publish. Businesses must develop promotional strategies, meet expectations, and offer media like newsletters, landing pages to attract premium branding opportunities.

Positioning the podcast with lead advertisers can help brands improve exposure and drive promotional activities for their podcasts. Podcasts may help increase subscriptions, and as the tech advances, brands will be able to charge consumers for audio content.

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