Boost product promotions using surveys

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 12, 2021, 12:07 PM UTC

Host contests to increase social media followers and enhance product launch PR campaigns.

Businesses that want to launch new products should first build a solid consumer base through public relations initiatives. Existing consumers can be surveyed via social media to gain insights into their preferences and ideas for new products. These insights can be used for promotional efforts and making customers feel valued, and fostering brand loyalty.

PR professionals can create a sense of anticipation, as well as a sense of urgency, by marketing the new product a few weeks before its launch. They can also anticipate sales based on the reaction to their publicity blitz.

Offer product usage to consumers and brand ambassadors from diverse demographics to obtain insightful reviews in formats like video. Brands must deliver exceptional customer services to bolster PR efforts and provide loyalty points and rewards to attract and retain consumers.

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