Create Facebook ads strategically

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 12, 2021, 2:10 PM UTC

With more than 1.6 billion people using Facebook every day, businesses must leverage the platform to reach their prospects.

Facebook allows businesses to create ads based on their campaign goals and objectives like brand awareness, engagement, conversions, and app installs. Companies can leverage Facebook ads to deliver customised messages that match their brand’s unique tone of voice and target a highly targeted group of potential customers.

Facebook ads with more relevance to the user cost less and are favoured by ad auction algorithm. Additionally, ads with creative and high-quality content will perform better as they align with Facebook’s primary goal – user entertainment.

While creating Facebook ads, marketers should learn about bidding strategies and consider cost cap, bid cap and minimum ROAS as the cost of a Facebook ad depends on the bidding strategy. Marketers can also tailor their Facebook ads to high-performing content to further performance.

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