Drive leads through content amplification

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 12, 2021, 12:03 PM GMT+0

Content amplification platforms can help brands enhance the performance of their published content.

With the digital landscape evolving and new marketing methods, content amplification platforms have become increasingly significant. Businesses should leverage content amplification platforms to accomplish their business objectives - boosting brand awareness, conversions and extending reach.

There are different amplification platforms available. Outbrain can drive awareness, educate, and influence consumers, increase lower-funnel conversion, and boost organic traffic with its distribution network. With its simple user interface and Native Ad traffic, Taboola can provide publishers with high-impact awareness in brand-safe environments, discover quality consumers at scale, and drive sales via automated bidding.

NetLine can help brands integrate buyer data, provide informed targeting, and capitalise open bidding marketplaces for B2B leads. However, these platforms have drawbacks, like steep learning curves, insufficient metrics, tedious reporting and more, and should be implemented according to requirements.

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