Create a website pre-launch checklist

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2021, 11:45 AM UTC

Before launching a website, companies make sure their content is error-free, links are working, and the site is mobile-friendly.

With around 68.1% of all website visits coming from mobile devices, businesses must include mobile compatibility in their website pre-launch checklist. Apart from ensuring the website is responsive on mobile devices, companies should ensure their web development process documentation has a mandatory mobile website section.

Marketers should proofread their website content to make sure the content is engaging, supports the brand strategy, and optimises reading. The website content should be free from typographic, grammatical, spelling and factual errors to make a positive first impression.

Companies should also check all website links to ensure that they are working and redirects to desired destinations. They should also include implementing SEO, cookie testing, site speed testing, security testing and browser compatibility in their website pre-launch checklist.

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